Add scalable and repeatable marketing without overcommitting valuable resources

Building out impactful and scalable marketing is particularly challenging for early stage CEOs when budgets are constrained and growth ambitions are high. Add confidence to your GTM strategy and execution with proven processes that help get the foundational elements right while avoiding costly mistakes.

    • Growth Marketing

    • Product Marketing

    • Events Marketing

    • Sales Enablement

    • Brand & Creative

    • Product Marketing

    • Events Marketing

    • Sales Enablement

    • Brand & Creative

    • Customer Education (Learning Portal, etc)

Experience Matters

    • Growth Marketing

    • Product Marketing

    • Events Marketing

    • Sales Enablement

    • Brand & Creative

    • GTM Strategy Advisory

    • Account Based Marketing Advisory

    • Product Marketing Strategy & Execution

    • Repositioning & Messaging Initiative

    • Sales Enablement

    • Rebrand & Creative

    • Oracle Retail GBU

    • Product Marketing Strategy & Execution

    • Events Marketing Support

    • Sales Enablement

    • Customer Advisory Board

How Can I Help?

  • Sometimes you just need a little help. No Problem.

    Many Marketing organizations need help getting specific initiatives over the line or moving the needle with some fresh eyes. Whether it's a Marketing plan review or a messaging and positioning exercise, we can package a plan that works with your timeline and budget.

  • For longer projects or ongoing help, I can work with your team on a recurring basis for a reduced hourly rate. For example:

    • Set hours per week or month

    • Set day(s) per week - 1/2, full, etc (upon availability)

  • Add confidence to your GTM strategy and execution with a fractional engagement.

    Early stage Marketing leadership and strategy is particularly challenging when budgets are constrained and growth ambitions are high. Fractional leader can be a great option to fulfill the need for reliable access to a Marketing Executive who can coach, mentor and advise through the challenges of scaling demand gen, sales enablement, product marketing and branding.

    • Marketing Planning Cadence & Process

    • Define new or review existing Go-to-Market strategy that maps to company goals and desired outcomes

    • Marketing Plan audit or creation

    • Buyer & User Journey Mapping

    • Marketing channel creation, investment, and expansion

    • Focus marketing on what’s most impactful to your goals

    • More

    • Target market, Persona, ICP framework assessment, development and implementation planning

      • Go beyond demographics to show you really know your customers and users

    • Messaging Framework development and implementation

    • Product / Platform Hierarchy Definition

    • Brand Values and guidelines, naming, and pricing

    • More

    • Demand Generation channel review

    • Current pipeline assessment and optimization

    • Existing demand gen channel spend and optimization opportunities

    • Funnel development, lead flows and definitions

    • Funnel tracking, reporting, metric review

    • More

    • Internal and external communications

      • PR / Analysts

      • Internal comms channels & strategy

    • Help the Head of Marketing communicate effectively with the CEO & exec team

    • Internal / Board Executive Reporting and Presentations 

    • More

    • Review or Establish effective product launch process and plans

    • Event lead flow processes and optimization

    • Customer Advisory Board Creation

Jobs to be Done.

Fresh Ideas start with a conversation.

Book a complimentary meeting to learn more about how we can work together to accelerate your Marketing strategy, address current challenges, and find opportunities for growth.